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Russell Falk

russell@russellfalk.com

4218 Chester Avenue, Apt. 3
Philadelphia, PA 19104

Career Goals

To utilize skills, experience, and education to foster a successful career in applied arts and sciences and the opportunity to pursue further goals as a digital artist.

Employment History & Work Experience

Comcast-Spectacor/Philadelphia 76ers, Philadelphia, PA
New Media Manager, November 2007 to present

Redesigned content/interfaces, produced web graphics, coded, maintained and managed content of Sixers.com and related web sites, facilitated pre-game and in-game promotions and fan contests, managed text messaging promotions, photographed game events and team events, created news and marketing emails. Collaborated with internal and external creative partners to deliver targeted new media marketing initiatives, ticket sales campaigns and exclusive news/features content.

Mancino Manufacturing Company, Inc., Philadelphia, PA
Digital Media Coordinator, March 2005 to November 2007

Redesigned and optimized ecommerce-focused web site, designed and developed new product lines, designed advertising material for print and web, designed product catalogs, trade show displays and collateral, supervised photo shoots, product photography and photo retouching, managed pay-per-click and email advertising campaigns, created custom graphics for clients/customers, created vinyl stencils for custom graphics, photographed company work at Lincoln Financial Stadium and other venues, redesigned and maintained company web site, redesigned company logo and corporate identity, produced technical drawings and writing for assembly instructions, office work

Sanky Perlowin Associates, Inc., New York, NY
Freelance Designer, April to July 2005

Redesigned and optimized usability for the Community Service Society of New York’s donation web site, designed digital greeting cards

Bill Regli, Drexel University Dept. of Computer Science, SWAT Research Program, Philadelphia, PA
Contracted DVD Production, January to June 2006

Produced promotional/research DVD to be presented to the Pentagon. Coordinated project planning, designed and implemented GUI for presentation and file browsing, animated wireless network visualizations, authored Flash, Shockwave, and DVD content

Glen Muschio, Drexel University Digital Media program, Philadelphia, PA
Multimedia Designer, October 2004 to January 2005

Designed and published a promotional/informational multimedia CD for the Digital Media program of the College of Media Arts and Design

WKDU 91.7 FM, Philadelphia, PA
DJ, Personnel Director, Public Affairs Director, January 2004 to Present

Programmed and broadcasted weekly ambient music show, logged and tracked programming for FCC compliance, coordinated personnel activities, supervised executive and general body meetings, developed fundraising and community outreach programs, produced and coordinated public service announcements and public affairs programming, facilitated executive elections, recruited and trained new members and executives

Millman-Falk Communications, Glen Rock, NJ
Office Assistant, 1995 to 2000

Wrote, edited, and proofread for various newsletters and publications, performed research and fact-checking, 
 assisted in design and layout of publications, copied and collated meeting and presentation materials

Drexel Writing Center, Philadelphia, PA
Peer Tutor, September 2005 to June 2006

Tutored students in formal, academic, and creative writing skills, grammar, and style

Suitcase (local band), Philadelphia, PA
Photographer, Designer, Webmaster, November 2003 to 2004

Photographed band in studio and live venues, designed album art, promotional, and conceptual materials for stickers and posters, designed and maintained web page


Sheila Pollett, Glen Rock, NJ
Mural Artist, Summer 2003

Designed and painted a mural for a child’s bedroom wall

North Jersey Art Center Summer Art Camp, New Milford, NJ
Camp Counselor, Summer 1999

Supervised children in camp activities, assisted in art lessons and instruction

Skills

Art

• Traditional visual art and design • Drawing, painting, illustration and conceptual art • Analog and digital photography • Typography and design for print • Digital still imaging, editing, and design (current in all industry-standard software)

Web & Business

• W3C standards-focused web design and programming • Flash and Shockwave animation and programming • ECommerce and search engine optimization • Usability and Interactivity consulting and optimization • Media theory consulting • Digital audio production • Radio broadcasting and management • Product design and corporate identity • Leadership, project management, and business planning • Presentation planning and production • Writing and editing • Teaching and course planning

Animation, VFX & Gaming

• Digital still imaging, editing, and design • 3D modeling and animation • Lighting, shader writing, rigging, rendering • Texture painting/pixel art • Digital matte painting and set extension • Particles, physics, AI and crowd simulation • Digital compositing, editing, and visual effects • Video production • Flat and dome projection • Object-oriented programming and scripting, extreme programming/rapid prototyping • Game design, production, testing, and publishing (2D and 3D)

Education

Drexel University, Philadelphia, PA

Fall 2002 to Fall 2006
Bachelor of Science in Digital Media
Cumulative GPA: 3.28

Maine College of Art, Portland, ME

Summer 2001
Non-Degree Seeking, Concentration in Painting
Cumulative GPA: 3.3

Honors, Awards & Accomplishments

• Designed and developed email and web components of the Philadelphia 76ers season ticket sales and renewal campaign, which won the 2008 Marky (Eloqua) for Multi-Channel Campaigns.
• Educational Flash game Ameba published by The Math Forum@Drexel
• Participated in graduate research on experimental full-dome animation with university Professor Theo Artz
• Experimental Flash games Demolition and Population Control published by Drexel's RePlay Gaming Research Lab
• Co-developed Project Bolt, the first 3D game published by Drexel's RePlay Gaming Research Lab
• Helped found Drexel's RePlay Gaming Research Lab
• Helped found Drexel University SIGGRAPH Student Chapter: Secretary and Treasurer, 2005 to 2006; Vice-Chairman, 2006 to 2007
• Stills and video from Blight used in promotion and re-launch of AW CoMAD web site
• 2006 SIGGRAPH Space-Time Award: First Place in Visual Effects for Blight
• Dean's Award at 2006 Drexel University Research Day for "Blight: Bringing the Medieval to Life"
• Best Experimental Film in 2006 Greater Philadelphia Student Film Festival for "Blight"
• Oil painting included in Drexel's 2005 Hagerty Library Art Exhibition
• Contracted by Drexel to exhibit artwork at NBC 10's 2004 Technology And Lifestyles Expo
• Inducted to National Society of Collegiate Scholars, October 2004
• Charcoal drawings featured in 2003 ANNX Art Show in Philadelphia
• Dean's List, 2002 to 2004
• Best Freshman Film for Redemption at the 2003 Mad Dragon Film Festival
• Accepted as a Drexel Scholar to the University's Honors Program (Now Pennoni Honors College)
• Represented New Jersey at the 2002 National Youth Leaders Conference in Washington, DC
• 2002 Glen Rock High School Artist of the Year Award
• Honorable Mention in Traditional Drawing at 2002 New Jersey Teen Arts Festival
• Best Multimedia Piece at the 2000 New Jersey Teen Arts Festival; work displayed at Barnes & Noble Booksellers in Paramus, NJ